west marine

Simrad | New Halo Radar

Simrad | New Halo Radar

Back in the day when we started using the radars to navigate inlets and find fish. We had to get to the boat early to turn the radar on and then wait. Yeah, and then once it warmed up, then you had to actually pick a target in the marina and set the gain on it set to sea state for the day and then going off that one marker you knew that you were dialed in for the day and you do every day.

Shimano | Cold Forged Gears

Into The Shop - Shimano brought to you by West Marine.

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What we're trying to do here is Shimano is we're trying to have an eternally smooth reeling system and we can do that through the fact that we are the only ones who can do cold forage gears. Shimano's goal is to have eternally smooth reeling and how do we get there? Well we get there through Hagane and what Hagane is is when we take a single piece of aluminum and we cold forage that into a gear that is just absolutely perfect.

I don't want to get too techie because I'm not a techie guy, but cold forage is when they take a piece of raw aluminum and they stamp it down into the shape of the gear they need. What that does is the precision is perfect. We've looked at these under microscopes and the gears and the teeth come together. It's amazing how perfect they are. You can have a di-cast where you melt the product and you pour it in a mold.

You can machine something where you take a drill and you tear up this piece of metal to make a gear. None of those things give you what a cold forage gear will give you which is just this perfect. Precision stamp age where they come together and everything is smooth.

The second thing that affects a real is the body right? Because the body houses all the gears and if that thing has any kind of torque or flex it's going to get those gears misaligned and they're going to fail. So this body that Hagane body is all metal, super rigid, super strong to handle the most power that you can't believe that these reels are putting on fish nowadays, you know some of these drag pressures up to 40 pounds, you know, and even higher and Hagane can withstand anything were throwing at it.

It has an impact resistance whether you drop it whether it hits the gun or whether you're riding through 20-mile-per-hour winds and seven-foot seas with the Hagane system. You're going to get exactly what's advertised eternally smooth reeling and for us what that means is these reels on last day in and day out and you're going to put a lot of fish in the boat.

Into The Shop brought to you by West Marine

See you on the water,

Steve Rodger

Shimano | New Technology In Rods

Shimano | New Technology In Rods

The technology today is just as fast as it can go, right? Lighter, faster, stronger… Well, Shimano has figured that out. They've identified two major problems with the old technology and fishing rods. One of them is Twist, right? So you make a cast you don't realize it, but the blank is twisting. Every rod you got in your closet is twisting, you can tell me it doesn't, but it does and it affects your accuracy and your distance. Well, Shimano has identified that problem and fixed it.

Power Pro | The Maxcuatro Thinner Line

Power Pro | The Maxcuatro Thinner Line

There's a lot of fishing lines out there today, there are all types, all colors, all sizes. Well, we've been with Power Pro for a really long time. We've been with them since the beginning, amazing product, the best there is. Well, they've even gone a step further. Power Pro now has Maxcuatro. What that is it's a line that is 25 percent thinner diameter.

Simrad | Chirp Technology Advantage

Simrad | Chirp Technology Advantage

We're down to Key West we're going to go fishing this week. And Steve is going to put me on some of his favorite wrecks. And when we're on the wrecks (back in the day) we would mark them with a big meatball on top of it and we wouldn't know what we're looking at. We would figure it was bait and we'd be happy knowing that something was there.

Mercury Marine | Active Trim

Mercury Marine | Active Trim

The Mercury Active Trim is a GPS, speed based, automatic engine trim system. This responds to the weather around you responding to the weather conditions around you and fuel economy. Now the engine will set the trim for you so you no longer have to. I know many guys who don’t even use their trim because they don’t want to deal with it. The trim is super important for leveling the boat off and saving on fuel - that is why this invention is so awesome.

Scales Gear | Board Shorts

Scales Gear | Board Shorts

The newest edition to the Scales gear family is the Fisherman Board Shorts, made my fisherman for fisherman. One of my favorite features is the padded waste band - when we are fishing all day long with spinning tackle, fighting the fish is just the beginning. Then you have to fight the pain of when it hits you in the hip. Scales built protection right in for that exact situation. There is also a built in plier pocket with polyester so the pliers don’t get jammed up - aside from that they are extremely comfortable. Check them out!